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1. Social Media Marketing

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Social media platforms like Facebook, Instagram, LinkedIn, and Twitter allow businesses to reach a large audience without significant investment. Organic posts are free, and boosting posts is a cost-effective way to increase visibility.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Post engaging content like promotions, product updates, behind-the-scenes glimpses, and customer testimonials. Use relevant hashtags to expand your reach.</li>
</ul>

2. Google My Business (GMB)

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Google My Business is a free tool that helps you manage your business listing on Google Search and Maps. It&#39;s especially useful for local businesses.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Ensure your profile is complete with up-to-date information, photos, and customer reviews. It boosts your local SEO, making it easier for potential customers to find you.</li>
</ul>

3. Email Marketing

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Email marketing tools like Mailchimp offer free plans for small businesses with limited subscribers. It&rsquo;s an excellent way to maintain direct communication with your customers.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Build a list of customers and prospects, and send them relevant offers, newsletters, or product updates. Personalize your emails to increase engagement.</li>
</ul>

4. Content Marketing &amp; Blogging

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Writing and posting blogs on your website or other platforms is a low-cost strategy that helps drive traffic to your site.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Focus on creating valuable content related to your industry, such as how-tos, tutorials, product reviews, or customer stories. Optimize your content for SEO to increase organic traffic.</li>
</ul>

5. Referral Programs

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Referral programs offer rewards for customers who refer new clients to your business. This can be an inexpensive and effective way to grow your customer base.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Provide incentives like discounts, freebies, or loyalty points for each successful referral. Word-of-mouth advertising can be one of the most powerful ways to gain new customers.</li>
</ul>

6. Collaborate with Influencers or Micro-Influencers

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Micro-influencers, who have smaller but highly engaged followings, are often open to collaborations for free or at a minimal cost.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Reach out to influencers in your niche and offer them free products or services in exchange for a post or review. This can significantly expand your brand&rsquo;s reach.</li>
</ul>

7. Flyers and Posters

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Designing and printing flyers or posters is inexpensive, especially for local businesses. It&rsquo;s a great way to promote sales or special offers in your community.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Create simple, eye-catching designs and distribute them in high-traffic areas like cafes, libraries, and local shops. Make sure to include a clear call-to-action and contact details..</li>
</ul>

8. Networking and Word-of-Mouth

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Building relationships through networking is essentially free and can yield long-term results.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Attend local networking events, industry meetups, or small business conferences. Don&rsquo;t forget to engage with your current customers&mdash;they can become your best advocates.</li>
</ul>

9. Local Sponsorships or Partnerships

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Partnering with local events, charity fundraisers, or community organizations can provide advertising opportunities at a low cost.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Sponsor a local event, donate products for a raffle, or collaborate on a community initiative. Your business gets exposure, and the community benefits from your support.</li>
</ul>

10. Online Marketplaces &amp; Listings

<ul>
	<li style="margin:0cm 0cm 8pt">Why It&rsquo;s Affordable: Listing your products or services on marketplaces like Etsy, eBay, or local listing directories can help your business gain visibility without hefty advertising fees.</li>
	<li style="margin:0cm 0cm 8pt">How to Do It: Set up a store on relevant online marketplaces and focus on showcasing your best products with great photos and compelling descriptions.</li>
</ul>

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