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<p style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><span style="font-size:16.0pt"><span style="line-height:107%">&nbsp;&nbsp; <span style="font-size:16px;"><b>The Do&rsquo;s and Don&rsquo;ts of Writing a Perfect Tiny Ad</b></span></span></span></span></span></span></p>

<p style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Do&#39;s:</span></b></span></span></span></p>

<ol>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Be Clear and Concise</span></b><span style="line-height:107%"> &ndash; Focus on one key message.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Use a Strong Call-to-Action (CTA)</span></b><span style="line-height:107%"> &ndash; Tell viewers exactly what to do (e.g., &quot;Shop Now!&quot;).</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Create Urgency</span></b><span style="line-height:107%"> &ndash; Use phrases like &ldquo;Limited Time Only.&rdquo;</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Use Relevant Images</span></b><span style="line-height:107%"> &ndash; Visuals should complement the message.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Highlight Your USP</span></b><span style="line-height:107%"> &ndash; Emphasize what makes your product unique.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Keep It Legible</span></b><span style="line-height:107%"> &ndash; Use large, clear fonts.</span></span></span></span></li>
</ol>

<p style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Don&rsquo;ts:</span></b></span></span></span></p>

<ol>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Don&rsquo;t Overcrowd</span></b><span style="line-height:107%"> &ndash; Keep it simple, with only one main message.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Don&rsquo;t Use Complex Language</span></b><span style="line-height:107%"> &ndash; Be straightforward and clear.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Don&rsquo;t Use a Weak CTA</span></b><span style="line-height:107%"> &ndash; Avoid vague actions; make it direct.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Don&rsquo;t Use Poor-Quality Images</span></b><span style="line-height:107%"> &ndash; Use high-quality, clear visuals.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Don&rsquo;t Use Too Many Fonts</span></b><span style="line-height:107%"> &ndash; Stick to one or two fonts for clarity.</span></span></span></span></li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Don&rsquo;t Forget to Proofread</span></b><span style="line-height:107%"> &ndash; Avoid typos that damage your brand.</span></span></span></span></li>
</ol>

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