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<p style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><span style="line-height:107%">Similar to real estate and used cars, "Tiny Adds" is not a specific, modern platform for effective job postings. The term is a general reference to classified advertisements found in newspapers or on general-purpose classified websites like Craigslist. While these platforms can still be used for recruitment, specialized job portals and professional networking sites are far more effective for reaching qualified candidates. </span></span></span></span></p> <p style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">How to effectively post job openings on classified ad sites</span></b></span></span></span></p> <ol> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Choose the right platform.</span></b><span style="line-height:107%"> For certain roles, a classified site can still be effective. For local, service, or blue-collar jobs, platforms like OLX, Quikr Jobs, or even local newspaper classifieds might reach a targeted, local audience. For professional or specialized roles, focus on platforms like Indeed, LinkedIn, or Naukri.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Use a clear, standard job title.</span></b><span style="line-height:107%"> Avoid creative or vague titles like "Marketing Ninja" that people are not searching for. A clear, searchable title like "Digital Marketing Manager" or "Junior Software Developer" will be found more easily by candidates and search engines.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Prioritize the most important information.</span></b><span style="line-height:107%"> Because space is limited in traditional classifieds, lead with the most essential details. Start with the job title, followed by a brief, impactful summary. Online classifieds have more space, but candidates often skim, so keep the crucial info up front.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Include relevant keywords.</span></b><span style="line-height:107%"> Incorporate keywords that potential candidates are likely to use in their search. This is crucial for online classifieds, as it helps the job rank higher and increases visibility to the right audience.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Craft a concise but detailed description.</span></b><span style="line-height:107%"> Clearly explain the role's responsibilities, required qualifications, and skills. Use bullet points to make the information skimmable and easy to digest. For print ads, use common abbreviations to save space, but ensure the meaning is clear.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Mention salary and benefits.</span></b><span style="line-height:107%"> A job posting that includes a salary range or competitive benefits will attract more applicants. Candidates often prioritize compensation, and including this information sets expectations upfront.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Provide a clear call-to-action (CTA).</span></b><span style="line-height:107%"> Make it easy for candidates to apply. State exactly how and where to submit their application—via email, a direct link, or by providing a phone number. Include any required documents, like a resume or cover letter.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Target the right audience.</span></b><span style="line-height:107%"> If you are posting on a general classified site, be sure to select the most appropriate category (e.g., "Sales and Marketing" or "IT"). For local newspapers, specify the city or regional edition.</span></span></span></span></li> <li style="margin: 0cm 0cm 8pt; text-align: justify;"><span style="font-size:16px;"><span style="line-height:107%"><span style="font-family:Aptos,sans-serif"><b><span style="line-height:107%">Sell the role and the company.</span></b><span style="line-height:107%"> Briefly highlight your company culture, mission, and the unique perks or growth opportunities associated with the job. An engaging and relatable tone can make your post stand out. </span></span></span></span></li> </ol>
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