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While dedicated event listing sites and social media are modern event planners&#39; primary tools, classified advertisements can still be an effective, low-cost method for promoting events, especially for local and niche audiences. By leveraging the right platforms and writing compelling copy, event planners can use classifieds as part of a multi-channel strategy to boost visibility and drive attendance.&nbsp;

How event planners use classifieds for effective promotion

1. Choose the right platforms

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2. Write compelling and clear ad copy

<ul>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Use a strong, descriptive headline.&nbsp;Your headline should be eye-catching and clearly state what the event is. For example, instead of &quot;Music Event,&quot; use &quot;Live Rock Concert: The Bandits @ Downtown Bar&quot;.</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Focus on the benefits.&nbsp;Explain why someone should attend. Will they learn a new skill? Have a fun night out? Mention the outcome for the attendee.</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Keep it concise.&nbsp;Classifieds are brief, so use short, impactful sentences. Get straight to the point while providing all necessary information.</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Include all essential details.&nbsp;List the event name, date, time, location (with a nearby landmark), and a clear call-to-action (CTA).</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Use relevant keywords.&nbsp;For online classifieds, include keywords that people might search for, such as &quot;Yoga Workshop Ahmedabad&quot; or &quot;DJ Night Surat&quot;.&nbsp;</li>
</ul>

3. Optimize your ad for better results

<ul>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Post in the correct category.&nbsp;Most platforms have a specific category for &quot;Events.&quot; Placing your ad in the right section ensures it is seen by people actively looking for events.</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Add a link to your event website.&nbsp;Use the classified ad to drive traffic to a dedicated event landing page where interested people can find more details, register, and buy tickets.</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Use premium features (if budget allows).&nbsp;Some online classifieds offer paid features like &quot;Top Ad&quot; or &quot;Spotlight&quot; to increase visibility. This can be a worthwhile investment for high-profile events.</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Include visuals.&nbsp;Online classifieds allow you to add images. Use a professional and eye-catching event poster or a captivating image from a past event to increase engagement.</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Include social proof.&nbsp;If possible, include a short testimonial from a past attendee or mention a successful turnout from a previous year to build credibility.</li>
</ul>

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