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Tiny adds emotional ads: Case study success stories

Emotional advertising creates a memorable connection between a brand and its audience by tapping into universal feelings like joy, empathy, and nostalgia. Successful case studies demonstrate that this approach builds strong brand loyalty and drives engagement beyond just product features.

Case study examples

<ul>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Google: &quot;Reunion&quot;

<ul style="list-style-type:circle">
		<li style="margin:0cm 0cm 8pt">The ad:&nbsp;This poignant, three-and-a-half-minute commercial told the story of an Indian Punjabi man and his granddaughter who, using Google Search, finds her grandfather&rsquo;s childhood friend in Pakistan, with whom he was separated during the 1947 partition.</li>
		<li style="margin:0cm 0cm 8pt">The emotions:&nbsp;The campaign tapped into powerful emotions of love, nostalgia, and longing for connection, which resonated deeply with the South Asian audience.</li>
		<li style="margin:0cm 0cm 8pt">The success:&nbsp;It became a viral sensation, generating millions of views and press coverage, proving that technology could be a facilitator of human connection.</li>
	</ul>
	</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Always: &quot;#LikeAGirl&quot;
	<ul style="list-style-type:circle">
		<li style="margin:0cm 0cm 8pt">The ad:&nbsp;This social experiment campaign challenged the negative stereotype of &quot;like a girl&quot; by showing how both adults and young children saw the phrase differently. Pre-pubescent girls, for instance, performed actions &quot;like a girl&quot; with strength and confidence, while older participants used exaggerated, weak movements.</li>
		<li style="margin:0cm 0cm 8pt">The emotions:&nbsp;The video evoked feelings of empowerment, self-esteem, and social consciousness, particularly resonating with its target demographic of young women.</li>
		<li style="margin:0cm 0cm 8pt">The success:&nbsp;The ad went viral, garnering more than 90 million global views and leading to a significant increase in brand preference. It successfully positioned Always as a brand that champions female empowerment.</li>
	</ul>
	</li>
	<li style="margin: 0cm 0cm 8pt; text-align: justify;">Thai Life Insurance: &quot;Unsung Hero&quot;
	<ul style="list-style-type:circle">
		<li style="margin:0cm 0cm 8pt">The ad:&nbsp;This commercial followed a man who performs anonymous acts of kindness for others, with the ending revealing that his selflessness is the greatest reward.</li>
		<li style="margin:0cm 0cm 8pt">The emotions:&nbsp;It effectively evoked feelings of altruism and compassion, connecting the brand with a deeply human-level theme.</li>
		<li style="margin:0cm 0cm 8pt">The success:&nbsp;The low-to-moderate-budget ad achieved viral success, with over 100 million views, and created strong positive brand associations without overtly selling a product.</li>
	</ul>
	</li>
</ul>

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