While dedicated event listing sites and social media are modern event planners' primary tools, classified advertisements can still be an effective, low-cost method for promoting events, especially for local and niche audiences. By leveraging the right platforms and writing compelling copy, event planners can use classifieds as part of a multi-channel strategy to boost visibility and drive attendance.
How event planners use classifieds for effective promotion
1. Choose the right platforms
- Local online classifieds: Websites like Craigslist (in the US) and OLX (in India and other countries) have a dedicated events section. This is ideal for promoting community events, workshops, local festivals, and garage sales.
- Local newspapers: Print and online classified sections of local newspapers remain effective for reaching a non-digital-first audience, such as older demographics or those less engaged with social media.
- Niche forums and boards: Look for specialized online forums or community boards related to your event's theme. For instance, a local hiking club might have a forum where you can post details about a guided hike.
2. Write compelling and clear ad copy
- Use a strong, descriptive headline. Your headline should be eye-catching and clearly state what the event is. For example, instead of "Music Event," use "Live Rock Concert: The Bandits @ Downtown Bar".
- Focus on the benefits. Explain why someone should attend. Will they learn a new skill? Have a fun night out? Mention the outcome for the attendee.
- Keep it concise. Classifieds are brief, so use short, impactful sentences. Get straight to the point while providing all necessary information.
- Include all essential details. List the event name, date, time, location (with a nearby landmark), and a clear call-to-action (CTA).
- Use relevant keywords. For online classifieds, include keywords that people might search for, such as "Yoga Workshop Ahmedabad" or "DJ Night Surat".
3. Optimize your ad for better results
- Post in the correct category. Most platforms have a specific category for "Events." Placing your ad in the right section ensures it is seen by people actively looking for events.
- Add a link to your event website. Use the classified ad to drive traffic to a dedicated event landing page where interested people can find more details, register, and buy tickets.
- Use premium features (if budget allows). Some online classifieds offer paid features like "Top Ad" or "Spotlight" to increase visibility. This can be a worthwhile investment for high-profile events.
- Include visuals. Online classifieds allow you to add images. Use a professional and eye-catching event poster or a captivating image from a past event to increase engagement.
- Include social proof. If possible, include a short testimonial from a past attendee or mention a successful turnout from a previous year to build credibility.