Similar to real estate and used cars, "Tiny Adds" is not a specific, modern platform for effective job postings. The term is a general reference to classified advertisements found in newspapers or on general-purpose classified websites like Craigslist. While these platforms can still be used for recruitment, specialized job portals and professional networking sites are far more effective for reaching qualified candidates.
How to effectively post job openings on classified ad sites
- Choose the right platform. For certain roles, a classified site can still be effective. For local, service, or blue-collar jobs, platforms like OLX, Quikr Jobs, or even local newspaper classifieds might reach a targeted, local audience. For professional or specialized roles, focus on platforms like Indeed, LinkedIn, or Naukri.
- Use a clear, standard job title. Avoid creative or vague titles like "Marketing Ninja" that people are not searching for. A clear, searchable title like "Digital Marketing Manager" or "Junior Software Developer" will be found more easily by candidates and search engines.
- Prioritize the most important information. Because space is limited in traditional classifieds, lead with the most essential details. Start with the job title, followed by a brief, impactful summary. Online classifieds have more space, but candidates often skim, so keep the crucial info up front.
- Include relevant keywords. Incorporate keywords that potential candidates are likely to use in their search. This is crucial for online classifieds, as it helps the job rank higher and increases visibility to the right audience.
- Craft a concise but detailed description. Clearly explain the role's responsibilities, required qualifications, and skills. Use bullet points to make the information skimmable and easy to digest. For print ads, use common abbreviations to save space, but ensure the meaning is clear.
- Mention salary and benefits. A job posting that includes a salary range or competitive benefits will attract more applicants. Candidates often prioritize compensation, and including this information sets expectations upfront.
- Provide a clear call-to-action (CTA). Make it easy for candidates to apply. State exactly how and where to submit their application—via email, a direct link, or by providing a phone number. Include any required documents, like a resume or cover letter.
- Target the right audience. If you are posting on a general classified site, be sure to select the most appropriate category (e.g., "Sales and Marketing" or "IT"). For local newspapers, specify the city or regional edition.
- Sell the role and the company. Briefly highlight your company culture, mission, and the unique perks or growth opportunities associated with the job. An engaging and relatable tone can make your post stand out.