advertising platforms ("Tiny Ads") to find optimal value and efficiency when making a significant purchase.
Case Study: A Buyer Who Found the Best Deal on "Tiny Ads"
Background: The Buyer's Dilemma
Ravi, a resident of Ahmedabad, was looking to purchase a used, but reliable, two-wheeler (specifically a 150cc motorcycle) within a strict budget of ₹40,000. He initially checked large, national used-vehicle websites but found prices consistently high, listings often outdated, and sellers reluctant to negotiate or located too far away for convenient viewing.
The "Tiny Ads" Approach: Hyperlocal Search
Ravi decided to change his strategy and use local-focused "Tiny Ads" platforms—specifically filtering results within a 5 km radius on a popular local classifieds app and a neighborhood Facebook Marketplace group.
- Proximity Filter: His primary strategy was minimizing travel time and ensuring he could inspect the vehicle easily.
- Targeted Alerts: He set up alerts for specific models in his price range.
- Direct Negotiation: He messaged sellers directly, avoiding middlemen and large dealerships.
The Discovery and The Deal
Within two days, Ravi received an alert for a motorcycle listed just 3 km from his home. The ad was simple ("Selling my Pulsar 150, 2018 model, moving cities, urgent sale, ₹38,000").
- He quickly messaged the seller, confirmed it was a genuine owner who needed to sell fast.
- He inspected the bike the same evening, found it in excellent condition, and negotiated the price down to ₹36,500 for a quick, cash-in-hand deal.
- The deal was completed securely and locally the next day.
Results: Value and Efficiency
Ravi achieved significant benefits by using a "tiny ads" approach:
- Best Price: He secured the motorcycle for ₹3,500 below his maximum budget and significantly lower than comparable listings on national sites (which averaged ₹45,000+).
- Time Saved: The entire process, from finding the ad to completing the purchase, took less than 48 hours, avoiding weeks of negotiation and travel.
- Trust and Convenience: Dealing directly with a local seller eliminated uncertainty about the vehicle's history and facilitated an easy, face-to-face transaction.