1. Grab Attention with a Clever Twist
Campaign Idea: Use a witty headline like “Our Coffee Will Wake You Up Faster Than Your Alarm Clock!” for a local café. Why It Works: Humor captures attention quickly and can make your ad stand out, even in a sea of traditional ads. A clever or playful twist in your messaging can spark curiosity and engagement. Tip: Keep it light and relevant to your product or service for the best impact.
2. Make Your Brand Relatable
Campaign Idea: A dry cleaner could run an ad saying, “Our Shirts Don’t Just Look Good – They Have a Better Social Life Than You Do.” Why It Works: Humor humanizes your brand, making it more approachable and relatable. It shows your business has personality, which can resonate with customers looking for a fun, friendly experience. Tip: Ensure the tone aligns with your brand's personality—don’t force humor if it feels unnatural.
3. Highlight Product Benefits with a Smile
Campaign Idea: A pet store could run a tiny ad saying, “Because Your Dog Deserves Better Than Your Ex.” Why It Works: Humor can make even simple product benefits more memorable. It can also evoke an emotional reaction that’s positive, building a deeper connection with your audience. Tip: Use humor to exaggerate the benefits or qualities of your product to make it more engaging.
4. Use Humor to Address Common Problems
Campaign Idea: A cleaning service might say, “We’re Not Saying Your House is Messy… But We’ll Bring the Broom Anyway.” Why It Works: Humor can gently address a common pain point, like a messy house, and make your solution seem more approachable and easy to act on. Tip: Keep it lighthearted and don’t alienate your audience. The humor should make the solution feel less intimidating.
5. Create Shareable Content
Campaign Idea: A gym could run an ad with a funny image and text like, “Come to Our Gym: Where Every ‘I Can’t’ Becomes ‘I Did.’ Except for the Squats.” Why It Works: Humorous content is often shared among friends and on social media, increasing your reach. A funny ad that resonates can go viral, especially if it’s easily relatable to a specific group or culture. Tip: Include a shareable element in your tiny ad, such as a funny image or meme, to encourage engagement.
6. Be Memorable with Playful Wordplay
Campaign Idea: A bakery could use a tiny ad with the phrase, “Baked Fresh Daily—Because Who Needs ‘Dough’ When You Can Have ‘Good’?” Why It Works: Wordplay adds a fun element to your ads, making them more memorable. It gives your brand a cheeky, playful tone that sticks in the minds of your audience. Tip: Keep the wordplay simple and relevant to your business so it feels natural and not forced.
7. Avoid Overdoing It
Campaign Idea: Use humor sparingly to emphasize key messages. For example, a dry cleaner might say, “Our Cleaning Skills Are So Good, We Could Get Your Ex’s Stain Out… But We Won’t.” Why It Works: A little humor goes a long way. Overusing jokes or attempting humor that feels forced can backfire and detract from your message. Tip: Balance humor with your brand’s core message—ensure your ad still clearly communicates what you’re offering.
8. Know Your Audience
Campaign Idea: A small boutique could use an ad like “Not All Heroes Wear Capes, Some of Them Wear Shoes on Sale.” Why It Works: Tailoring humor to your specific audience is key. Understanding your audience’s sense of humor ensures your ad feels relatable and not off-putting. Tip: Know your customers’ preferences and make sure your humor resonates with their values and interests.