Writing effective job descriptions involves a mix of candidate-focused language, clear structure, and search engine optimization (SEO) best practices to ensure they are visible and appealing to the right talent.
Core Principles
- Candidate-Centric: Write for the applicant, highlighting the impact they can make and the benefits the role offers, rather than a list of company demands.
- Clarity over Creativity: Use industry-standard, easily searchable job titles and avoid internal jargon or "ninja/rockstar" buzzwords.
- Mobile-Optimized: Use short sentences, bullet points, and clear headings, as most candidates browse on mobile devices.
- Transparent and Inclusive: Include salary ranges to manage expectations and use bias-free language to attract a diverse talent pool.
Key Sections to Include for Success
- Job Title: The official, searchable job title (e.g., HGV Driver not Logistics Guru).
- Company Overview: A brief introduction to your company's mission, values, and culture.
- Role Overview/Summary: The "short description" mentioned above.
- Key Responsibilities: A bulleted list of 5-8 core duties, starting with strong action verbs and focusing on outcomes.
- Qualifications: Clearly separate "must-have" from "nice-to-have" skills to encourage diverse applicants.
- Benefits & Perks: Detail specific benefits like health insurance, flexible work, or professional development budgets.
- Call to Action (CTA): Clear application instructions and a link to your careers page.